The appearance of your website text can actually increase or decrease your readership or sales. The size, font, style, and color of your text can easily affect your reader’s decision to buy your product or read your posts.. Below are seven points to consider when typing text on your website.

  1. Easy Reading– You want to make it easy for your visitors to read your text. You don’t want to use a light colored text like yellow on a white background and you don’t want to use dark blue text on a black background.
  2. Create A Mood – You want to use the color of your text to create a mood for the reader. If you want to create excitement, use some red text. If you want to create hopefulness and balance, use some green text. Use colors that would put you in the mood to buy your product or read your posts.
  3. Grab Their Attention – Use headlines to grab your readers’ attention. Use a different colored headline from your ad copy to make the headline more noticeable. This offsets the headline and pulls the reader into the rest of your ad copy.
  4. Highlight Keywords – For keywords that are important to your readers you can emphasize phrases. For example, use the venaculars super, deluxe, fast, low price, free, new, etc. You could use bolding, underlining, italics, color changing, and so forth.
  5. Correct Fonts – You want to use a text font that relates to the product or services. You don’t want to use a joker-type font when you are selling business books or posting a serious subject.
  6. Space Out – When typing your text it is important to use spaces properly. You should indent and bullet key benefits your product or service will give the reader. Your headlines, subheadings, sentences, and paragraphs should be consistently spaced throughout your website.
  7. Eliminate The Glare – Don’t use all bright text colors and backgrounds on your web site. It will make your text hard to read and actually bother your readers’ eyes to the point they might just decide to leave your site—Especially if they feel like they need sunglasses to read your post!

These seven examples my seem primary from an elemental perspective, but they are monumental as a collective piece of your post. So please be conscientious of these tips as the lack of what may seem to be minute points could impede your website’s growth or the use of these points could help to expand it. And always remember…Text is the most important part of most websites – even more important than other formats.

So keep pecking away at those darn keys! Until next week…Blessings and Peace!

© Rhema International. Unauthorized use and/or duplication of this material without express and written permission, from this blog’s author and/or owner, is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Rhema International.

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