There’s no way around it! To sell your book to the masses, you must publicize it. Utilizing every form of communication known to man from the radio, in magazines and newspapers, and even on TV if you have the advertising budget. The more the public hears about your book and you, the more likely your book will stand out from the hundreds of thousands published each year.

Talk radio is one of the best and most cost-efficient vehicles to get your message heard by consumers. Most bestselling authors will give you this advice for free.

What factors should you look for when determining the best publicity firm for your book and which are the most important?

► Experience. Ever heard the saying “Experience is the best teacher?” Well, this definitely holds true when deciding on what company has the most years of experience promoting books on talk radio.

An experienced and skilled firm has the know-how to develop an angle for your book that will give you the broadest national exposure. They will know how to write an exceptional press release that far exceeds the rest. More importantly, they know how to get a positive reaction from producers that results in bookings. This kind of experience ensures you get quality media placements.

► Market Effectiveness.

What markets will hear you? When paying a firm to obtain media interviews, you need to be booked in markets like the top 100. No doubt stations in smaller markets have value too, but you don’t need to pay top dollar for someone to arrange it for you.

► Outstanding Stations

On what type of quality stations do you wish to interview. The criteria to use for booking interviews is nothing less than 5,000 watts or above on your AM/FM dial. We are all aware that in every market you’ll find high-powered and low-powered stations. However, the more power a station has, the larger the listening audience.

When paying for media interviews, your best investment return will be appearing as a guest on larger stations.

► Guarantee. What sort of guarantee is in the fine print? In this book promotion business, some PR firm’s fees are based on performance, while others charge a monthly retainer with no guarantee.

For your best interest, it is far better working with a performance-based firm as your media placements will be guaranteed.

Hopefully, these four factors will help in your search for the right publicity firm.

Having researched different book publicity businesses we hope this information will help you in generating media attention for your books.

So keep pecking away at those darn keys! Until next week…Blessings and Peace!

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