Because with modern communication technology the popularity of information-based marketing article writing, submissions, publications, and blogs are picking up momentum, which, to date is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers.

Authors and marketers can use an array of tools to make the process of submitting their articles more easily. Although only half the process, this is also invaluable in getting your content more exposure.

Below are three mistakes many authors make before submitting their content to article directories:

1. Confusing the reason to write the articles with the reason to promote them.

The only reason that should be foremost in your mind as to why you write an article is for audience information. The topic must be your point of focus to achieve the promotional benefits else no one will find interest in reading them.

In article writing, please note that there are three key benefits in using them: 1) for promotion; branding, and lead generation, which should all be part of your optimization strategy.

Always remember the first goal is getting people to read your article, and the next is getting them to click on your resource box. Providing the above-mentioned focused content will help you achieve these goals.

2. Never overlook all the promotional opportunities of article marketing for maximum results.

Firstly, all your articles can help generate additional links back to your site. Those well-versed in marketing already know this. But did you know that you can get better search engine results and more visitors from those same articles?

What is the key to better search engine results while earning more visitors simultaneously?

As noted in my previous articles never fail to mention keywords in strategic places while not overdoing them. From a percentage perspective, 3.5% density is an acceptable yet optimum percentage. Also, anchor texts are supported by some directories which you might find effective. Just keep in mind that as of this post the majority of directories are unable to support anchor text links. So if you plan on using them you will have to do your research to see which directories are able to accept your submissions.

This is about more than just backlinks to your site. Your success rate is also dependent on your article marketing being picked up by publishers who have a large reading audience while also garnering leverage with other brands based solely on the quality of your work.

You will also find great benefits in better search engine results. Although these things do not put much money in your pocket you will find other factors that have the ability to turn your article marketing efforts into better financial opportunities.

In the foremost of your developmental process, we never plan to fail unless we fail to plan. Be sure to make an intricate list of the numerous ways you can put your article to work and all the purposes it will serve. Some gurus make their articles work in at least twenty different ways or they don’t use them. How creative are you?

Start out with a plan. Make a list of all the different ways you can put that article to work for you and all the purposes it serves. One guru I know makes his articles work in 20 different ways or he doesn’t use it. How many ways can you come up with?

3. Wasting the reader’s time with uninformative content.

Please don’t use the reverse thinking process of writing articles just to get links back to your site with any generated visitors as a bonus. Not only is it the farthest thing from the truth—but is also backward thinking. Why? Because all article banks have guidelines and specs on what articles they accept, therefore, they are not going to accept your content just because… If you want to solidify the number of sites that will accept your submissions please write articles that the directories will want to share with other people. All it really takes is just one publisher with say, 100,000+ readers to increase your potential audience overnight!


Always write articles the publishers want in their publications if you desire for your article marketing to work in the most effective way. With this in mind make sure you obey the standard guidelines, spell checks, research good topics, and perhaps consider hiring a writer to produce great content on your behalf.

In the final analysis, it is a matter of election on your behalf. It’s obvious you may start getting small exposure from increased linkbacks on a very small level or enjoy major exposure by putting in a little more time writing more useful quality content.

Thank you so much for your continued readership and support. Until next week…Blessings and Peace!

© Rhema International 2022. Unauthorized use and/or duplication of this material without express and written permission, from this blog’s author and/or owner, is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Rhema International.

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